From July 2018 Meninger’s Wine Business International:

When Mike Davis opened his Calistoga Winery, Davis Estates, in 2016 he strove to use his background in technology in surprising ways. This includes creating 13 different musical sound zones lit with 4,000 LED lights…Primarily the lights are used to give a golden colour to the surroundings and winery guests, said Davis. “If people are happy and in a good mood they will buy wine.”…

Read the article on Meninger’s Wine Business International